DeAnne Reed Vane began working for Franke’s Active Lifestyle Community in Spring 2005 after accepting a position as Move-in-Coordinator for the rapidly growing young campus. In 2006, she moved into the role of Director of Marketing overseeing all sales, marketing, advertising, and new resident transitions into the community, including working closely with Franke’s project manager and her future residents on the customization and renovation of their new home.
DeAnne has a BBA degree from Millsaps College Else School of Business, majoring in finance, accounting, and marketing. Prior to that, she studied at the College of Charleston, focusing on history, philosophy, and religion as well as Hollins College in Virginia. Most of her professional life was spent as Vice-President of Reed Enterprises, Inc., her family-owned aquaculture and farming business in Mississippi, up until the time it was sold in 2003.
She was born in Mississippi and has lived there for brief periods of time, but grew up in Connecticut and also lived in Virginia before moving to the Charleston area in 1978.
The best part about her job, she says, is getting to know the families and friends of her future residents and wait list members while helping them achieve their goal of moving to Franke. Moreover, over the years she has really enjoyed collaborating with the Burges Center staff to shape the look and feel of the Active Lifestyle programs, amenities, and services. As of 2017, DeAnne has moved over 200 families into the Active Lifestyle Community.
Her motto is “I want my residents to be happy!”